---
title: Pursuit Zen Blog
description: Sales and marketing leadership for general contractors
---

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# The Pursuit Zen Blog

Building success by elevating sales and marketing for Commercial General Contractors.  Thought leadership on how to grow your General Contracting business with more leads, more projects, and more profits.

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<https://pursuitzen.com/blog/creating-ideal-project-and-customer-profiles-in-construction>

### [Creating Ideal Project and Customer Profiles in Construction](https://pursuitzen.com/blog/creating-ideal-project-and-customer-profiles-in-construction)

Building a Foundation for Success by Crafting Ideal Project and Customer Profiles in the Construction Industry

 Andrew Langstone  Nov 16, 2023

<https://pursuitzen.com/blog/beyond-builders-unveiling-the-secrets-of-successful-construction-companies>

### [Beyond Builders: Unveiling the Secrets of Successful Construction Companies](https://pursuitzen.com/blog/beyond-builders-unveiling-the-secrets-of-successful-construction-companies)

Discover the essential role of Operators and Rainmakers in construction leadership and how the balance between them can lead to unparalleled success.

 Andrew Langstone  Nov 9, 2023

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